Julia Espero Julia Espero

Building Effective Creative Partnerships with Designers: Contracts, Budgets, Briefs ... Expectations

Join Jules at The Pool Party as she delves into best practices for hiring and collaborating with designers. From understanding contract types and project briefs to navigating platforms like Fiverr and Upwork, Jules offers insights on maximizing creative relationships. Discover tips on budget management, communication, and creating successful project outcomes in this comprehensive episode.

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Julia Espero Julia Espero

How to Workshop Your Taste: Creating Effective Mood Boards for Branding

In this episode of The Pool Party, Jules discusses the importance of creating effective mood boards for DIY artists, entrepreneurs, and designers. The tutorial guides listeners through structuring mood boards focusing on colors, fonts, and images using tools like PowerPoint or Slides.

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Julia Espero Julia Espero

Branding Resources for DIY Artists and Entrepreneurs: A Guide to Inspiration and Mood Boards

In this Pool Party episode, Jules discusses the essentials of creating a logo as part of a branding series. Key points include differentiating a logo from artwork, glyphs, and icons, and emphasizing the importance of simplicity and practicality. Jules suggests starting with a logo that is just the brand name in black and white, and warns against overcomplicating the design process to maintain consistency and ease of use.

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Julia Espero Julia Espero

How to make your first logo

In this Pool Party episode, Jules discusses the essentials of creating a logo as part of a branding series. Key points include differentiating a logo from artwork, glyphs, and icons, and emphasizing the importance of simplicity and practicality. Jules suggests starting with a logo that is just the brand name in black and white, and warns against overcomplicating the design process to maintain consistency and ease of use.

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Julia Espero Julia Espero

How to select a name for your brand, company, or alter ego

In this episode of The Pool Party, we dive into the essentials of choosing a name for your product, business, or artist persona. Key considerations include uniqueness, name length, domain availability, values, and audience connection. Tips on brainstorming and checking online handles are also discussed to help you achieve a memorable and consistent brand identity.

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Julia Espero Julia Espero

How to Understand and Implement Brand Values

In this episode of the Pool Party podcast, Jules dives deep into the essentials of branding for new artists and entrepreneurs. Learn to define your audience, establish core brand values, and understand the importance of ROI (Return on Investment) in your creative journey. This episode includes practical exercises and journaling prompts to help you cement your brand's identity. Ideal for creatives aiming to build a sustainable and impactful brand.

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Julia Espero Julia Espero

Mastering Simple and Effective Brand Design

Jules, a brand designer, offers a detailed yet simplified guide on effective branding. Topics include the importance of fonts, colors, images, icons, and mood boards in telling your brand story. Jules provides practical advice on choosing between serif and sans-serif fonts, creating cohesive color palettes, using high-quality images, and maintaining uniform icons.

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